Annotating Print Adverts – Free Lesson for IB English Language & Literature

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This lesson is first in a series of lessons about analysing print adverts for IB English Paper 1.

The next lesson has a full grade 7 exemplar response for this question paper.

Download the resources for the next lesson here: Structuring a Grade 7 Paper 1 Response – Free Lesson for IB English Language & Literature – Taughtly.

How to annotate print adverts for Paper 1 of IB Language and Literature

This free lesson teaches IB English Language & Literature students how to annotate a print advert for Paper 1.

Students will be guided through the conventions of print adverts (such as whitespace, copy, call to action, benefits-orientated language, etc) before examining an advert from 1957 America.

This lesson uses the TEAPCALIM approach: text type, elements of text type, author, purpose, content, audience, language and meaning. This helps students to identify a range of features and their effect for any Paper 1 text they may be given.

What’s included in this free lesson for IB English Paper 1?

  • PowerPoint
  • Student worksheet
  • Practice paper

Download the free IB English Language and Literature Paper 1 resources below

Free Print Advert Annotation PowerPoint and PDF version

Free Print Advert Annotation worksheet and PDF version